Marketplace Compass

At Marketplace Compass, I offer strategic Amazon consulting designed to give you clarity, confidence, and growth. Whether you’re just getting started or looking to fine-tune your existing setup, I help you understand what’s working, what’s not, and where your biggest opportunities lie.

My approach is interactive, data-driven, and tailored entirely to your brand—no one-size-fits-all templates here. You’ll get honest insights, actionable strategies, and the support to actually implement them.

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Amazon Account Audit

Simple pricing. No surprises.

Every audit is tailored, straightforward, and designed to give you real clarity on how to grow on Amazon. Whether you’re a new brand figuring out the basics, or an established seller looking for a second set of eyes, there’s an audit package for where you are right now.

To get started, I’ll need:

• A list of the ASINs/products you want reviewed
• Temporary access to your Seller Central account (read-only is fine)

Essentials Audit – Quick Wins or Smart Start

£200
Perfect if you’re just starting out or need a professional second opinion on your most important products.

This is a focused, no-frills audit that gives you quick, actionable insights without overwhelming you with data. I’ll look at up to 3 key products, check how they’re performing in search, where they sit in the competitive landscape, and what could be improved—from listing content to advertising basics. If you’re not yet live on Amazon, I’ll outline how to set things up right from the start.

What you get:

• A review of up to 3 products (live or draft listings)
• A visibility check: how are your listings showing up in search?
• Initial keyword & market positioning feedback
• Account health check: I’ll flag anything that might cause problems down the line
• Quick review of PPC: either basic feedback or a startup ad structure if you’re new
• A short, clear written report—no jargon, no filler

Who this is for:

• Early-stage sellers or brands launching soon
• Brands that want to test the waters with expert input
• Anyone who just wants to know: “Are we on the right track?”

Standard Audit – Your Core Strategy Checkup

£500
This is the most popular option—enough depth to give you meaningful strategy without diving into the weeds (unless you want to).

I’ll go deeper into your top 10 products, check performance, visibility, positioning, and ad setup. You’ll get keyword research, a clear look at how you stack up against competitors, and specific, prioritized suggestions to improve your listings, PPC structure, and brand presence.

This audit also includes a 30-minute live walkthrough, so you can ask questions, get clarification, or just talk strategy face-to-face.

What you get:

• Audit of up to 10 ASINs
• Keyword analysis: what’s driving visibility, what’s missing, and what you should focus on
• Competitor check: where do you stand, and what are they doing better?
• PPC campaign review: structure, targeting, and budget recommendations
• Brand store feedback: design, navigation, conversion opportunities
• Full account health review (IPI, stranded inventory, violations, feedback trends)
• Delivered as a comprehensive written report
• 30-minute consultation call to walk through the findings

Who this is for:

• Growing sellers ready to optimize, not just guess
• Teams needing an expert outside perspective on strategy
• Brands preparing for peak seasons or new launches

Comprehensive Audit + Strategic Roadmap – The Full Diagnostic

£1,000
This is the full-picture audit: every piece of your Amazon setup analyzed and tied together with a forward-facing growth strategy. Designed for established brands who want to scale, fix inefficiencies, or reset for long-term growth.

I’ll review up to 5 product groups (with 3–5 products each), diving deep into listings, backend data, advertising, account health, brand performance, and competitive positioning. You’ll get a full written report, a prioritized action plan, and a 60-minute strategy call to walk through everything.

What you get:

Catalog & Listings

• Deep analysis of up to 5 product groups (3–5 ASINs each)
• Listing reviews: copy, images, A+ content, backend setup
• Keyword indexing & ranking analysis
• Search Term Report insights

Advertising & PPC

• Full campaign audit: structure, targeting, spend efficiency
• Portfolio structure review & optimization advice
• Strategy alignment: are you set up to scale or just spending?

Brand & Market

• Competitor analysis: keywords, price positioning, creative gaps
• Brand store review: navigation, storytelling, conversion
• Pricing & promotional setup feedback

Backend & Operations

• Account health audit: IPI, violations, stranded inventory, feedback
• FBA setup, inventory performance, restock limits
• Backend compliance & keyword best practices

Strategic Roadmap

• Personalized, prioritized growth plan
• Launch/relaunch support with specific tactics
• Follow-up 60-minute consultation to walk through the strategy and Q&A

Who this is for:

• Brands looking to restructure, relaunch, or scale sustainably
• Teams who want clarity across listings, ads, and backend setup
• Sellers tired of piecemeal advice and ready for an integrated strategy

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1:1 Consulting & Coaching

No fluff. Just focused support when you need it.

Need an expert to talk through a challenge, make sense of your data, or help you plan your next move on Amazon? These sessions are designed to give you clarity, fast—without committing to a full audit or long-term engagement.

You bring the questions. I bring straight answers, experience, and a strategic lens.

What You Can Use a Session For:

Learn the essentials

• How to launch your first product the right way
• Keyword strategy and how indexing really works
• Understanding campaign structure, targeting, and budget logic
• What to focus on first (and what to ignore)

Solve a specific problem

• Ad campaigns not performing? Let’s dissect them.
• Listings getting suppressed or flagged? I’ll help you troubleshoot.
• Not sure why you’ve lost visibility or sales? I’ll find the pattern.

Plan ahead

• Mapping your launch or relaunch
• Prepping for Q4 or peak sales seasons
• Exploring a new category or product line
• Cleaning up messy ads, listings, or backend data

How It Works:

• 60-minute live call via Google Meet
• Sessions are focused, practical, and tailored to your specific questions
• No follow-up, no slides, no recordings—just strategy and solutions in real time

Pricing:

• £150 per 60-minute session
• £100 for any requested prep work (reviewing reports, ad accounts, listings in advance) or partial session time

Example: If you want me to look over your campaign setup before our call, that’s billed as prep time.

No minimums. No retainers. Just clear pricing and useful advice.

Who It’s For:

• Sellers who want expert input without long commitments
• Brand managers looking to understand Amazon faster
• Anyone stuck, second-guessing, or just needing clarity from someone who’s done it before

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Add-On Services

Need to go a bit deeper? These optional extras can be added to any audit or 1:1 session.
Ideal for sellers who want focused insights without upgrading to a full new package

Competitor Deep Dive

£150 per competitor
A close look at up to 3 products from a direct competitor—what they’re doing well, where they’re vulnerable, and how you can stand out.

What You Get:

• Product-level breakdown of 2–3 listings per competitor
• Keyword positioning & offer strategy
• Price points, reviews, and brand presentation
• Recommendations for how to differentiate and compete

How It Helps:

• Spot missed keyword or pricing opportunities
• Understand what your top competitors are doing differently
• Use your competitors as a roadmap—or as a warning

Best For:

• Sellers in crowded niches
• Brands planning a launch or repositioning
• Anyone feeling outpaced by similar products

Search Term Report Optimization

£100 per ASIN
Let’s turn your ad data into strategy. Using your real Amazon Search Term Reports, I’ll show you what’s working, what’s wasting budget, and what you can improve.

What You Get:

• Highlighted high-converting keywords to build on
• Underperforming search terms to cut or block
• SEO & listing suggestions based on actual search behavior

How It Helps:

• Improves ad efficiency
• Sharpens your SEO focus using customer behavior
• Cleans up bloated, ineffective campaigns

Best For:

• Brands with at least 2–4 weeks of ad data
• Sellers unsure which keywords actually drive results
• Teams wanting a clear SEO + PPC connection

PPC Setup & Advisory

From £100
Want help getting your ads set up the right way? I’ll help you build a simple, scalable campaign structure—or review what you’ve already built and tell you exactly what needs fixing.

How It Works:

• £100 flat for prep and quick-win review
• Final pricing set after reviewing complexity of your current setup or goals
  (I’ll quote clearly before doing anything extra—no surprise invoices)

What I Can Help With:

• Sponsored Products and Sponsored Brands setup
• Keyword targeting structure: match types, bidding, auto/manual
• Campaign naming & organization best practices
• Suggestions for daily budgets and scaling over time

How It Helps:

• Sets you up for long-term clarity and control
• Avoids common ad structure mistakes that waste money
• Gives your team a blueprint to build on

Best For:

• Sellers launching ads for the first time
• Brands cleaning up messy ad accounts
• Teams that want in-house control but expert setup

ASIN Performance Snapshot

£75 per ASIN
Want a quick, standalone read on a single product’s performance? This is a mini-audit for individual ASINs.

What You Get:

• Quick visibility and indexing check
• Conversion rate analysis
• Listing content & pricing feedback
• PPC effectiveness (if ads are running)

How It Helps:

• Diagnoses common problems fast
• Great for ASINs that have slowed down or never took off
• Low-commitment option before a full audit

Best For:

• Brands with a few tricky products
• Sellers unsure if a listing is underperforming—or if the market shifted
• Spot-checking new launches

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Ready to book? Or thinking about combining a few things?

Just get in touch to book your service – or to chat about bundling an audit, add-ons, or consulting sessions.
We’ll figure out a package that makes sense for your goals – and your budget.
No pressure, no upsells – just honest pricing for what you actually need.