A Scandinavian home goods brand sought guidance on entering Amazon without diluting their premium image. Through a detailed market analysis, insights revealed a demand for quality towels amidst bland competition. A tailored launch plan and strategic education helped the brand confidently enter Amazon, leading to strong early sales and clear positioning.

When most Amazon sellers think about the Search Term Report, they use it to glance at top-performing keywords. Maybe adjust a few bids. Then move on. But when you know how to really read that report? It becomes a blueprint for better rankings, smarter ads, and higher conversions. That’s exactly what happened with this client—a…